Pricing should reduce uncertainty, not create it.
Donald Miller style messaging works best when buyers can quickly understand what they get, why it matters, and how to move forward.
Demo packages
| Package | Best for | Investment |
|---|---|---|
| Clarity Audit | Finding the biggest messaging gaps quickly | $1.9k one-time |
| Soundbite Sprint | Rewriting core pages around one clear story | $6.8k project |
| Message Partner | Ongoing optimization during growth | $2.4k / month |
Package naming best practices
- Use names that imply outcome, not internal process.
- Keep scope language concrete and time-bound.
- Include one direct next-step CTA per package.
Pricing soundbite examples
- Audit: “Find the lines that confuse buyers before you spend more on traffic.”
- Sprint: “Turn your full website into one clear customer story in four weeks.”
- Partner: “Keep your message sharp as offers and campaigns change.”